Marooned with Rich?

Advertisement in the paper of the “ruling class” last Saturday:

Newspaper ad headlined Take a Road Trip This Summer

[L]isten to CBC Radio 2 Drive every Friday as host Rich Terfry plays awesome driving tunes selected by well-known Canadian celebrities.

Thus far, those “celebrities” would barely merit a guest spot on Definition or This Is the Law (Kurt Browning, Colleen Jones). One of them works for the Corpse already.

Anyway, isn’t this Desert Island Discs with a new set of all-season radials? Have we not just copied a well-worn format from the Beeb without bothering to license it, the way one would license a talent show from Endemol? (Then again, there is barely any legal protection for programming “formats.” So maybe it’s OK!)