Compare and contrast

Or: A tale of two Twits

How the NFB uses “social media”:

Why does the NFB use social media?
We just want people to know about our films.
What is our social-media strategy?
Not so much of a “strategy,” really. We just talk about films through four channels: Twitter, Facebook, YouTube, and blogs. Of course we talk about our films – but we also talk about other people’s films whenever we can. (Nothing’s more annoying that someone who only talks about themselves).
How’s it going so far?
[7,000 followers on Twitter, 16,000 YouTube subscribers, 2,000 Facebook fans]

How the CBC uses social media: