How the NFB uses “social media”:
- Why does the NFB use social media?
- We just want people to know about our films.
- What is our social-media strategy?
- Not so much of a “strategy,” really. We just talk about films through four channels: Twitter, Facebook, YouTube, and blogs. Of course we talk about our films – but we also talk about other people’s films whenever we can. (Nothing’s more annoying that someone who only talks about themselves).
- How’s it going so far?
- [7,000 followers on Twitter, 16,000 YouTube subscribers, 2,000 Facebook fans]
How the CBC uses social media: